About
She / her
What I learned: Design principles, user interviewing, user surveys, design iteration, design systems.
I think one of my first and most profound experiences in research practice was my MMI project. This project was inspired by my family's fight with cancer and the experience of exploring alternative therapeutic methods.
MMI explored the emerging medical marijuana industry and the problems new patients face like fear, stigma, accessing reliable information and a general lack of support and empathy. The experience of interviewing and surveying people in this space allowed me to interpret their pain points into meaningful solutions.
I walked away with a genuine love and curiosity to understand peoples’ needs and find ways to positively impact their lives.
What I learned: Collaboration with various teams and stakeholders, product launch strategy, video and motion design, web and mobile web UI
I didn’t exactly jump right into UX, however I did catch the attention of Kikoko, a women-owned women-led cannabis botanical wellness company. As part of a small but mighty team, I had the opportunity to work on a variety of projects that centered around people who were canna-curious but perhaps unfamiliar with their tolerance.
At the end of four years in a fast-paced startup like Kikoko, I was left with a desire to create more impactful work that focused on improving people’s lives through research practice.
What I learned: UX Design principles, user research, usability testing, site map development, user flow chart, information architecture, problem statement and HMW development, persona development, user journey mapping, research & synthesis, wire frames, interactive prototype development in Figma, project planning and leadership
I wasted no time launching myself into a user experience bootcamp and spent the next 12-weeks learning and leading UX research ’end-to-end’.
Most recently I worked in a team of three to complete a soon to launch client project, the Nom Street app. This experience of connecting people in and outside of the Muslim community to Halal safe dining options gave me a chance to apply the UX toolkit to a real problem our client brought to us. At the end of the bootcamp experience, I was ready to take my first leap into the world of UX design.
Looking to the near future, I’m excited to collaborate with diverse teams and ideas to create delightful experiences for all people. Let’s grab a cookie and a coffee if you’re excited too.
What I learned: Riding the plane down is not an option, how to tie various knots, most advanced cooking techniques, wearing what sparks joy in you is the highest form of fashion
When I’m not losing sleep in a bootcamp or discussing new ideas with my tech-nerdy friends and family, you can find me cooking, DIY renovating, playing my Moog theremin, traveling, hiking, climbing, thinking I’m skiing faster than I actually am, expressing myself through fashion, jumping out of perfectly good planes, gardening and making the lives of my two rescue cats very luxurious.
Resumé
Summary
I’m a multidisciplinary graphic designer passionate about crafting compelling visual experiences across web, social media, print, and UI/UX design. From leading projects to collaborating with diverse teams, I blend creativity, problem-solving, and empathy to deliver designs that not only meet client goals but also deeply engage users and elevate brand storytelling.
Skills
Visual design | UI Design | UX Design | Prototyping | Problem solving | Information architecture | User research | Empathy | Collaborating across teams | Communication | Critical thinking | Photography & Photo Editing
Tools
Figma | Photoshop | InDesign | Illustrator | Procreate | Slack | Asana | Trello | Google Suite
experience
freelance graphic designer | Remote
Web & Social Media Design: Designed web and mobile product pages and social media content for upcoming national product launch.
Client Management: Worked directly with clients to define project scope, deliverables, and timelines, ensuring high-quality design solutions that aligned with their goals and brand vision.
Content Creation: Developed a content plan with clients delivering engaging product photography and digital still and motion content used across web and social media.
2022-Present
2022-2023
General assembly | user experience design intensive | remote
Completed 500 hours of professional UX Design training, led two team projects and completed five project sprints utilizing research methodologies.
Amoeba Music | E-commerce redesign | Independent project
Generate User Feedback: Collaborated closely with people within the target market to conduct user interviews and usability testing.
Design Exploration: Explored and developed potential solutions through sketching, prototype development, usability testing and iteration.
Iterative design: Addressed user critiques of the original site by designing mock-ups of the new landing page, search result, product details and check out flow.
Prototype development: Delivered a high-fidelity prototype, make it easier to discover new music and reducing checkout times by 50%.
Nom Street App | Quick and easy Halal food locator | Project lead
Team management: Led team of three UX designers by developing a project Gantt chart to help meet all deadlines and deliverables.
Client Outreach: Cultivated a strong rapport with the client to help increase our user outreach throughout the research and prototype testing.
Collaboration & Research: Worked closely with my team to complete customer interviews, usability tests, and feature analysis. Synthesized and presented feedback and insights to the client on how to design an end-to-end customer experience.
Design hand-off: Delivered a high-fidelity prototype and comprehensive design system in Figma which facilitated a smooth transition into development for the client.
2018-2022
KIKOKO | Graphic & MOTION DESIGNER | remote
Cross Functional Collaboration: Collaborated with sales and marketing teams to design print and digital campaign assets using InDesign, Illustrator, Premiere Pro and After Effects for the launch of five new product lines and four product category extensions.
Content Strategy: Teamed up with design and social media heads to identify the latest trends in social content and executed a digital launch strategy by creating content that facilitated a 53% increase in community engagement over four years.
Video Content Creation: Collaborated with the sales and design to create five videos, using Premiere Pro, Illustrator and After Effects. The videos were used as YouTube content and increased brand education and engagement in B2B sales on-boarding.
Web Design: Collaborated with web engineers to identify and implement key usability improvements to the B2C website, streamlining the check out flow and reducing the bounce rate to <20%. Delivered web and mobile content for 14 product pages.
2015
Constellation brands | event specialist | San francisco, ca
Event Coordination: Collaborate with event and marketing teams to coordinate, design, and execute brand specific marketing events across the U.S.
2012-2015
Constellation brands | Legal Assistant | San francisco, ca
Alcohol License Management: Collaborated with the legal team to secure and maintain alcohol licenses across all 50 states, ensuring compliance with regulations for legal production and sale.
Compliance Documentation: Managed and organized comprehensive records of compliance and label-related documents.
